Nouvelles

Recently, the 2025 Saudi Build (Saudi Riyadh International Building Materials Exhibition) concluded successfully at the Riyadh International Convention & Exhibition Centre (RICEC). As a leading provider of PVC flooring solutions, our company made a remarkable appearance at this key industry event, showcasing our full range of high-quality PVC flooring products. The exhibition not only facilitated connections with global partners but also marked a solid step in our strategy to deepen market penetration in the Middle East.

As one of the most influential building materials exhibitions in the Middle East and North Africa region, this year’s Saudi Build attracted thousands of exhibitors and professional visitors worldwide, focusing on cutting-edge trends and innovative solutions in the construction and building materials sector. Against the backdrop of Saudi Arabia’s "Vision 2030" – which drives massive investments in infrastructure, residential, and commercial projects – the demand for high-performance, eco-friendly PVC flooring has surged. Our participation perfectly aligned with this market demand.

At our booth in RICEC, we displayed a diverse portfolio of PVC flooring products tailored to different scenarios, including commercial spaces (shopping malls, offices), residential areas, educational institutions, and sports facilities. Highlights included wear-resistant commercial PVC flooring, anti-slip residential PVC flooring, and low-formaldehyde eco-friendly PVC flooring – all adhering to international quality standards and optimized to meet the Middle Eastern market’s specific needs, such as resistance to high temperatures and humidity.

During the exhibition, our professional team engaged in in-depth communications with hundreds of visitors, including local contractors, real estate developers, and distributors from Saudi Arabia and neighboring countries. Many showed strong interest in our products, with several expressing intentions for long-term cooperation. A local real estate developer commented, "Your PVC flooring offers excellent durability and aesthetics, and fits well with our sustainable building goals for residential projects. We look forward to further discussions on collaborations."

Beyond product displays and business negotiations, our team also gained insights into the latest Middle East market trends. We learned that energy efficiency, environmental protection, and smart integration are increasingly emphasized in building materials – a focus that will guide our future product development and customization strategies for the region.

Our successful participation in 2025 Saudi Build is a testament to our strength in the PVC flooring sector and our commitment to expanding in the Middle Eastern market. Moving forward, we will continue to leverage technological advantages and product quality to provide more tailored solutions for customers in Saudi Arabia and the broader Middle East, contributing to the region’s construction and development under "Vision 2030".